Apple Special Event: Sept. 2017

iOS 11

• Files app to organize, search and find files in one place

• More helpful Siri

• Apple Pay friends money through the messenger app and hold money in Apple Cash

• AirPlay to multiple speakers

• New customizable control center

• Free Updates

Apple Watch Series 3

• Cellular Built in

• Receive an important call with just your watch

• Make phone calls without your phone

• Maps

• And 3rd party chatting apps work as well

• 40 million songs on your wrist with Apple Music coming to the watch

• Ask Siri to find a song

• Siri can respond through the speaker

• Faster Watch, power efficient and more info for workouts

• Same size case even though added cellular and more processing power

• “All day battery”

• Gold Aluminum Finish, Silver, Space Grey

• New color of wrist bands and watch bands

WatchOS 4

• More fitness options like tracking your swim and gym activity

• Fitness Coach

• Better heart rate tracking and more information

• Apple Heart Study - Gain more information

• Redesign Music interface

• Fun New characters

• Redesigned Home Page

Cellular+GPS 38mm - $399

Cellular+GPS 42mm - $429

GPS 38mm - $329

GPS 42mm - $359

AT&T, Sprint, T-Mobile, Verizon

Apple TV 4k

• 4k and HDR10 and Dolby Vision

• 4k number of pixels

• HDR is quality of pixels

• More vibrant UI

• 2x faster processing power

• 4k movies same price as HD

• Auto upgrade HD movies to 4k HDR at no charge

TV OS Updates

• Live sports and Live News coming to Apple TV

• Favorite team is playing, its in the up next section

• Dedicated Sports Tab to see every live and upcoming game

• Customize with favorite teams

• Features will be available on the phone app as well

Apple TV 4k (32GB) - $179

Apple TV 4k (64GB) - $199

iPhone 8 and iPhone 8 Plus

• All new design

• Design on front and back

• Silver, Space Grey, Gold Finish

• “Most Durable Glass ever”

• Water and Dust Resistant

• 4.7 and 5.5 inch screens, same as previous model

• True color for Retina display

• Deeper bass and louder stereo speaker

Camera

• Faster auto focus for camera

• 12 mp sensons

• Larger and faster sensor

• Deeper pixels and new color filters

• Better low light photography

• Sharper details and more natural backgrounds with portrait mode

• iPhone 8 Plus betas with portrait lighting - dual cameras sense scene and composes different lighting effects to change light on subjects face.

• You can post edit lighting uses photos app

• Video camera does real time video analysis while shooting so that the video will preserve texture and edges

• 4k 60fps available

• 1080p 240 fps for slow mo. Double the frame rate of current devices

• Augmented Reality - Smartphone deeply rooted with AR support

• New sensors built for AR and motion tracking

• AR Examples:

• Games- show characters in real environments

• MLB At-Bat - at a baseball game, show real time players and stats by holding the phone at the game

• Skydive - superimpose map of sky

• “The Machines” - online or in person AR game puts fights where you are as if characters are in front of you

Wireless

• LTE Advanced

• Bluetooth 5.0

• Wireless Charging - Qi (Che) open wireless charging standard

• McDonalds, Car Manufactures , 3rd Party companies creating Qi chargers will work with Apple

iPhone 8

64GB - $699

256GB - $849

iPhone 8 Plus 64

64GB - $799

256GB - $949

ONE MORE THING...

iPhone X

• No Home Button

• Glass and Stainless Steel

• Edge to Edge, Top to Bottom

• Glass on front and back - same as iPhone 8 and 8 Plus

• Space Gray and Silver

• Super Retina Display - 5.8

• 2436x1126 458 ppi

• OLED Technology

• Great contrast, Thin Screen, high resolution

• HDR and True Tone with 3D Touch into display

• Raise to wake or tap screen to wake up phone

• Swipe up from bottom to go home

• Swipe up and pause to switch apps

• Larger side button for Siri

Face ID - Unlock the device by looking at the phone

• TrueDepth Camera Sensor - IR Camera, Flood Illuminator, Dot Projector, Front Camera all inside the top strip of the device

• Advanced technology with IR Camera and Dot Projector to unlock device

• “Neural Networks” - Machine Learning Algorithms

• Move your head around in the camera for Face ID to learn face

• Face ID can learn your face and who you are to adapt as your face changes over time in the day and night

• Apple trained the camera with make up artist and mask makers to make sure only you can unlock device

• Chance that a random person can unlock your device

• Touch ID 1 in 50,000

• Face ID 1 in 1,000,000

• Double Tap button on side, look at phone and it will unlock apple pay and 3rd party apps

• Animojis are emojis you can control with your face

• Emojis follow your face expression

• “Expansive Display” showcases more because of larger screen, edge to edge

• Swipe along bottom of device to swipe between open apps

• Swipe down from top to get to control center

• Better mask filters for Snapchat

• Animojis are recordable and can be sent by recording and just hitting the send button to your recipient

Camera

• 12 mp Dual Cameras

• Depper Pixels

• Wider Color Spectrum

• Dual Optical Image Stabilization for low light and hand shake

• Quad-LED true tone flash

• Lighting Effects feature included

• Tuned for AR

• Portrait Mode and Portrait Lighting for Front Facing Camera

Battery last for 2 more hours than the iPhone 7

Wireless Charging built in

AirPower: Idea to have Wireless Mat for charging phone, watch, and AirPods

AirPower charger projected to come in 2018

64GB - $999

256GB - $1149